Learn Claude from the ground floor up.
Most trainings throw features at you and hope it sticks. We build the foundation first — so you walk out actually knowing how to use it, on day one, with a real skill you can add to your resume.
Five trainings. Still stuck.
Our co-founder Jason runs a $220-million company. He sat through five different AI trainings — and walked away still unsure what to actually do on Monday morning. Not because he isn't smart. Because nobody took the time to build the foundation.
Every course rushed to the shiny stuff and skipped the basics. I could nod along in the room, then freeze the second I sat down to do it myself.
We fix the thing every other training skips.
Four promises that make the difference between "that was neat" and "I use this every single day."
Foundation first, always
We slow down and build the core skills — the ones nobody else teaches — until they're second nature. Everything else stands on top of them.
All three ways to use it
The everyday app, the power-user tools, and building your own. Most trainings teach one. We teach how they connect so you're never boxed in.
Never out of date
Claude changes weekly. So do we. New features get a plain-English walkthrough within days — and a text so you never miss it.
Live, every week
Bring a real task to a live session and leave with it done. No recordings-only. Real people, real questions, real answers.
You start at the ground floor. Then we build up.
No jumping into the deep end. Each floor rests on the one below it — so by the time you're doing advanced things, they feel easy.
- ✓We don't assume you know anything.
No jargon, no "you should already know this." If a word needs explaining, we explain it — in plain English.
- ✓Every floor unlocks the next.
You'll never feel lost, because each lesson only uses what you already learned on the floor below.
- ✓You practice on your own real work.
Your emails, your marketing, your admin, your side project. Not made-up examples that don't matter to you.
- ✓Stable core + fresh updates.
The timeless foundations never move. The "what's new" section stays current so you're always up to speed.
Most people only ever learn one. You'll know all three.
This is the piece almost every other training leaves out — and it's exactly why people stay stuck at "basic chatbot."
The everyday app
Chatting with Claude the normal way — on your computer or phone. Writing, planning, answering, organizing. The daily driver for 90% of what you'll do.
The power-user tools
Letting Claude work with your actual files and get real jobs done for you — not just answer questions. Where the big time-savings live.
Build your own
Making your own little helpers and tools — no coding degree required. The "I can't believe I made that" moment that changes how you see all of it.
Everything you need to actually keep up.
One membership. No upsells, no "advanced tier" holding the good stuff hostage.
Bring your real work to a live call and get unstuck on the spot.
The stable, timeless lessons — always there to rewatch, in order, at your pace.
A friendly text when something new drops or a session's about to start. Never miss it.
Claude changes fast. We turn every update into a plain-English walkthrough within days.
Other non-techies figuring it out too. Ask anything — no question is too basic here.
Miss a live call? It's waiting for you, organized and searchable, the next morning.
Prompts and setups that already work — grab one, tweak it, done.
Always know exactly what to learn next. No more staring at a blank screen.
Once it clicks, keep leveling up.
The foundation gets you going. Then there's always a next step — so your membership never goes stale.
"AI / Claude skills" is exactly what employers are hunting for right now — and you'll be able to actually back it up.
Weekly workshops where you get your actual tasks done — not just watch someone else do it.
Once the basics click, make simple helpers that do the repetitive stuff for you.
Claude for real estate, contractors, insurance, restaurants and more — practical, not generic.
New copy-and-use prompt packs and friendly challenges to keep your momentum going.
Two non-technical guys who figured it out — so you don't have to.
We're not developers. That's the whole point. We learned this the same way you're about to, and we remember exactly where it got confusing.
Brian Davis
A small-business owner with zero tech background and a knack for making confusing things simple (and a little bit fun). If Brian can learn it, he can teach it — in plain English, with the jokes to keep it human.
Jason Goldberg
Owner of The AFS Group, a $220-million flooring company. Jason sat through five AI trainings and still felt lost — so he set out to build the one that finally makes sense for busy, non-technical people.
One plan. Everything included.
No confusing tiers. No "unlock the good stuff for more." Cancel anytime.
- ✓ Every foundational lesson, start to finish
- ✓ Live sessions every week
- ✓ Text alerts for new features & live calls
- ✓ The always-current "what's new" feed
- ✓ Private community + all recordings
- ✓ Copy-and-use prompt templates
Wondering if this is for you?
Can I put this on my resume?
I'm really not a "tech person." Is this actually for me?
Do I have to show up live?
Claude keeps changing. Won't this go out of date?
Is this just for business owners?
What if I join and it's not for me?
Stop nodding along. Start actually using it.
Join The Ground Floor and get the foundation that finally makes Claude click — with real people in your corner every week.